There's nothing more frustrating than paying good money and spending
hours of your time on a project that just isn't working. Why can't we all
just get along? And produce great results while we're at it?
"It's not you, it's me".
As a marketer, it took me far too long to realise that I was as much to blame as my agencies for those jobs, and relationships, going down the toilet.
So here are my top tips to make working with your suppliers easier for everyone - it's how I love to work, no matter which side of the fence I'm on:
1. Always provide a concise, written brief.
No ifs, no buts. If you as a client aren't 100% clear on what you want, and able to articulate it in a 1-2 page brief, the chances of your supplier delivering the goods are close to zero. Guessing is really, really hard.
2. Communication is key.
There are so many things that are outside your control, and sometimes the brief or the timeline will change. It happens to all of us, and it's no problem as long as you talk about it straight away. Naturally, that goes both ways.
3. Be realistic.
No budget? No time? Outrageous goals? Sounds great! I love to be challenged and to find creative solutions for clients with limited resources, but be realistic about what you can achieve within those constraints. Your suppliers are not miracle workers - don't set yourselves up for failure.